PR and Media Guidelines

There's Always Good News at Churchville-Chili

There are great stories happening in the Churchville-Chili Central School District each and every day. From classroom activities to  individual achievements,  C-C is a leader in public education because we provide our students with numerous  opportunities for success.  We should share these great stories with the entire Churchville-Chili community every chance we get.

The Communications Office Can Help
Throughout the year, the CCCSD Communications Office can help you share these great stories with the local media. From preparing stories for the local newspapers, or inviting the media to a building event, the Communications Office can guide you through the process. This “Guide to PR & Media Coverage” outlines the different ways we can share our success stories with the community.

Throughout the school year the office, located in the District Office, will submit press releases and make requests for coverage to the local print and television media. Within the District, the office will publish stories in the Link newsletter and on the District Web site (

How Do I Invite the Communications Office to My School?
You can contact Amanda Puleo, the district’s communication coordinator, by district e-mail ([email protected]) or by calling 293-1800 extension 2300. Typical stories covered by the Communications Office include special building or classroom projects, events, and unique learning activities. Activities such as back to school picnics and school concerts are not covered by the Communications Office. To help determine what category your activity falls under, use this rule of thumb - “Do other buildings hold similar activities?” Stories will be submitted to the Gates Chili Post, Westside News and Democrat and Chronicle for consideration for print and 13WHAM, WHEC, WROC and Time Warner News for television coverage when appropriate. We cannot guarantee the story or photo will be published or aired. If you are a teacher or parent, make sure your building administrator knows about your request for coverage to help minimize any classroom or building disruption. Please give the Communications Office at least 72 hours notice prior to any scheduled event. 

At the start of each school year, families are provided with the Communication Office's No Publicity form and are asked to return it if they do not want photos or the name of their child published for internal (website, Twitter, district publications) or external (TV and print media) news stories. The Communications Office will have this information posted in Infinite Campus and provide each building with updated lists on a regular basis.

What Do I Do When the Media Contacts Me?
Oftentimes the media will contact the Communications Office and the Superintendent’s Office regarding a story they are working on, but from time to time they might contact a building or a district employee directly. If the print media (Gates Chili Post, Westside News, or Democrat and Chronicle) or the television media (13WHAM, WHEC, WROC, or Time Warner Cable News) contacts you regarding a story and requests an interview with you or a student, please contact the Communications Office and your building administrator before consenting to the interview. Again, this will help minimize any classroom or building disruption. Parental Consent forms must be on file for students to participate in any outside media stories. 

Smile! Guide to Photos
The Communication Office welcomes your photo submissions. Please follow the guidelines below to ensure your photo can be used.
If you have a camera that stamps the date and time on a photo, please make sure you turn the stamp off, if possible, before taking a photo. This feature can be difficult to crop out of photos, and newspapers will not publish photos with the time stamp on it.

Make sure your camera/phone is set to take the best quality and largest photos possible. Newspapers have specific requirements when a photo is submitted and the Communications Office must adjust any photo submitted to meet those requirements. If the photo you send is small, the quality of the photo will diminish when the size is increased.

Do not send copyrighted materials. We cannot publish items such as company logos or photos taken by other publications.

Make sure everyone in the photos you submit has been identified. Please list the first and last names of everyone in the photo from left to right (and if necessary by row from bottom to top). Any photo without names will not be used or submitted to local media.
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